The Walt Disney Company has consistently led the way in embracing innovative technology. Recently, it unveiled a collaboration with Apple to introduce Disney+ to the cutting-edge augmented reality headset, The Vision Pro. The headset offers users the opportunity to engage with a blend of digital content in a mixed-reality environment. Priced at $3,499, the device opens up a new realm of possibilities for immersive experiences.
Disney CEO Bob Iger expressed his anticipation that the Vision Pro headset will revolutionize the viewing experience on Disney+.
He highlighted the fact that upon the headset’s launch in the early months of the upcoming year, users will have the seamless capability to access the streaming service.
“We’re constantly in search of new ways to entertain, inform and inspire our fans by combining extraordinary creativity with groundbreaking technology to create truly remarkable experiences,” Iger said during Apple’s WWDC 2023 keynote on Monday. “And we believe Apple Vision Pro is a revolutionary platform that can make our vision a reality.”
In the demo reel that showed the collaboration between Disney and Apple, viewers were enthralled by the 3D visuals on display. The reel featured an impressive demonstration of a basketball court, showcasing how users could immerse themselves in sports contests without leaving their homes. Also, the reel highlighted the immersive National Geographic content, taking viewers on an extraordinary journey to the depths of the ocean.
“It will allow us to create deeply personal experiences that bring our fans closer to the characters they love,” Iger added. “This platform will allow us to bring Disney to our fans in ways that were previously impossible.” The sizzle reel also showed Mickey Mouse springing to life in a living room, fireworks show from Disney’s theme parks erupting in a kitchen, and fans watching Star Wars content from a planet’s surface.
“We’re so proud to yet again be partnering the greatest storytelling company in the world with the most innovative technology company in the world to bring you real life magic,” Iger concluded.
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