In a tweet late Friday, Elon Musk announced that Linda Yaccarino, a media executive who led advertising at NBC Universal will succeed him as Twitter’s next CEO. Hours earlier, NBCUniversal announced via a statement that Linda is leaving the company effective immediately.
According to her LinkedIn profile, she has led advertising for more than a decade, leading a team of over 2,000 people.
![Elon Musk Handpicks NBC Advertising Executive As Twitter’s Next CEO Elon Musk Handpicks NBC Advertising Executive As Twitter’s Next CEO](/wp-content/uploads/2023/05/Elon-Musk-Handpicks-NBC-Advertising-Executive-As-Twitters-Next-CEO-2-819x1024.jpg)
Reportedly, this is larger than Twitter’s estimated workforce, currently 1,500 employees or roughly 20% of the company’s size pre-Musk. Before NBCUniversal, Linda had headed ad sales and marketing at Turner Broadcasting System, owned by Warnes Bros. Discovery for more than a decade.
In response to NBCUniversal statement, Linda said, ‘It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team.’
![Elon Musk Handpicks NBC Advertising Executive As Twitter’s Next CEO Elon Musk Handpicks NBC Advertising Executive As Twitter’s Next CEO](/wp-content/uploads/2023/05/Elon-Musk-Handpicks-NBC-Advertising-Executive-As-Twitters-Next-CEO-1.jpg)
And of her new role, Musk wrote in his tweet: ‘I am excited to welcome Linda Yaccarino as the new CEO of Twitter! [Yaccarino] will focus primarily on business operations, while I focus on product design & new technology,” Musk continued. “Looking forward to working with Linda to transform this platform into X, the everything app.’
On Thursday, Musk tweeted he had picked someone for the No. I job and left details including the person’s identity, Vague. Accordingly, In December, Musk polled Twitter users about quitting as its chief executive. At the time, he tweeted, ‘Should I step down as head of Twitter? I will abide by the results of this poll.” Out of the 17.5 million answers, 58% said “YES.” However, Linda and Musk had appeared on stage together at a marketing conference in Miami in April.
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