Posted by In a tweet late Friday, Elon Musk announced that Linda Yaccarino, a media executive who led advertising at NBC Universal will succeed him as Twitter’s next CEO. Hours earlier, NBCUniversal announced via a statement that Linda is leaving the company effective immediately.
According to her LinkedIn profile, she has led advertising for more than a decade, leading a team of over 2,000 people.
Reportedly, this is larger than Twitter’s estimated workforce, currently 1,500 employees or roughly 20% of the company’s size pre-Musk. Before NBCUniversal, Linda had headed ad sales and marketing at Turner Broadcasting System, owned by Warnes Bros. Discovery for more than a decade.
In response to NBCUniversal statement, Linda said, ‘It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team.’
And of her new role, Musk wrote in his tweet: ‘I am excited to welcome Linda Yaccarino as the new CEO of Twitter! [Yaccarino] will focus primarily on business operations, while I focus on product design & new technology,” Musk continued. “Looking forward to working with Linda to transform this platform into X, the everything app.’
On Thursday, Musk tweeted he had picked someone for the No. I job and left details including the person’s identity, Vague. Accordingly, In December, Musk polled Twitter users about quitting as its chief executive. At the time, he tweeted, ‘Should I step down as head of Twitter? I will abide by the results of this poll.” Out of the 17.5 million answers, 58% said “YES.” However, Linda and Musk had appeared on stage together at a marketing conference in Miami in April.
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